Post by account_disabled on Mar 10, 2024 1:34:04 GMT -5
If you think of Black Friday as a great opportunity to capture the attention of customers who are buying from you for the first time and ultimately retain your old customers, you need to pay close attention to the customer experience. A survey by Bain & Company identified that 80% of 362 participating companies believe they are offering their customers a “superior experience” in the delivery of products and services. Meanwhile, only 8% of these companies' customers believe they are receiving anything above average. So asking for feedback is the best way to ensure you're delivering a service that matches what your customers want and a satisfying customer experience. After all, when you already know what the customer expects and wants, it becomes easier to anticipate their needs. With this in mind, before developing your Black Friday strategy, collect feedback from your customers. This work needs to be done well so that your team is equipped with information and can have an understanding of what is missing, what should change and what needs to remain the same during the Black Friday period. At this point, you should put aside your.
To ensure the success of the endeavor, it is necessary to base decision-making on reliable data. Asking your current customers to review you is a way to demonstrate that your company cares about their opinion and can make them Bahamas Mobile Number List feel appreciated, in addition to generating anticipation about what will come on Black Friday. This feedback can be done through forms, customer surveys or questionnaires. Once the feedback and evaluations have been collected, it is necessary to review this information so that it can be used to improve your service on Black Friday and the specific needs of your customers so that you are able to find the best solutions to the problems raised. By doing this, you will strengthen trust with the customer, in addition to generating more value for future customers. During this work, we cannot forget social media either. They have completely changed the relationship between businesses and consumers. Communication stopped being unilateral, and actually became a dialogue. Now, customers have a voice and this has become an important part of the customer journey.
According to a report from Global Web Index, 54% of social media users use these platforms to research products and 71% are more likely to make a purchase based on social media referrals. Here, it is worth highlighting that this feedback work can also happen after Black Friday sales, demonstrating that the company is willing to resolve any situation that may have arisen, in addition to its commitment to complying with all guarantees offered and improving the customer experience. . You'll soon discover that customers can help you create a product or make an improvement that other customers will love too. In other words, your current customer’s needs are often your potential customers’ needs. 3. Reverse engineer the experience you want to deliver “You need to start with the customer experience and work back to the technology.” This was an approach advocated by Steve Jobs and can work for your company. This strategy consists of starting by listing the stages of the customer's experience with your brand, identifying where the opportunities are to make a good impression and then what needs to be done to ensure that customers move through this stage smoothly.
To ensure the success of the endeavor, it is necessary to base decision-making on reliable data. Asking your current customers to review you is a way to demonstrate that your company cares about their opinion and can make them Bahamas Mobile Number List feel appreciated, in addition to generating anticipation about what will come on Black Friday. This feedback can be done through forms, customer surveys or questionnaires. Once the feedback and evaluations have been collected, it is necessary to review this information so that it can be used to improve your service on Black Friday and the specific needs of your customers so that you are able to find the best solutions to the problems raised. By doing this, you will strengthen trust with the customer, in addition to generating more value for future customers. During this work, we cannot forget social media either. They have completely changed the relationship between businesses and consumers. Communication stopped being unilateral, and actually became a dialogue. Now, customers have a voice and this has become an important part of the customer journey.
According to a report from Global Web Index, 54% of social media users use these platforms to research products and 71% are more likely to make a purchase based on social media referrals. Here, it is worth highlighting that this feedback work can also happen after Black Friday sales, demonstrating that the company is willing to resolve any situation that may have arisen, in addition to its commitment to complying with all guarantees offered and improving the customer experience. . You'll soon discover that customers can help you create a product or make an improvement that other customers will love too. In other words, your current customer’s needs are often your potential customers’ needs. 3. Reverse engineer the experience you want to deliver “You need to start with the customer experience and work back to the technology.” This was an approach advocated by Steve Jobs and can work for your company. This strategy consists of starting by listing the stages of the customer's experience with your brand, identifying where the opportunities are to make a good impression and then what needs to be done to ensure that customers move through this stage smoothly.